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Item specifics
- Condition
- Title
- Foundations of Marketing
- Book Title
- Foundations of Marketing
- ISBN
- 0077125606
- EAN
- 9780077125608
- Binding
- Mixed media product
- Date of Publication
- 20090316
- Release Title
- Foundations of Marketing
- Artist
- Fahy, John
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Type
- Textbook
- Format
- Mixed Media
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 262mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 198mm
- Subject
- Marketing
- Item Weight
- 700g
- Number of Pages
- 363 Pages
About this product
Product Information
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * New Ethical Debate boxes stimulate student discussions about socially responsible practice * New Technology Focus boxes examine the growing impact of digital technologies on marketing.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077125608
eBay Product ID (ePID)
91471105
Product Key Features
Publication Name
Foundations of Marketing
Format
Mixed Media
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
363 Pages
Dimensions
Item Height
262mm
Item Width
198mm
Item Weight
700g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
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BN12 4QY
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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eBay item number:302401994923
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