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Principles of Marketing: Global Edition by Armstrong, Gary Paperback Book The
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Item specifics
- Condition
- Title
- Principles of Marketing: Global Edition
- Book Title
- Principles of Marketing: Global Edition
- ISBN
- 0137006691
- EAN
- 9780137006694
- Binding
- Paperback / softback
- Date of Publication
- 2009-02-26
- Release Title
- Principles of Marketing: Global Edition
- Artist
- Armstrong, Gary
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles of Marketing: Global Edition
- Item Height
- 218mm
- Publisher
- Pearson Education (Us)
- Item Width
- 274mm
- Subject
- Marketing
- Item Weight
- 1496g
- Number of Pages
- 744 Pages
About this product
Product Information
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780137006694
eBay Product ID (ePID)
87919338
Product Key Features
Publication Name
Principles of Marketing: Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
744 Pages
Dimensions
Item Height
218mm
Item Width
274mm
Item Weight
1496g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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WORLD OF BOOKS LIMITED
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- GB 922696893
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eBay item number:302426031315
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