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The Business of Brands by Muir, David Hardback Book The Cheap Fast Free Post
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eBay item number:302613851700
Item specifics
- Condition
- Title
- The Business of Brands
- Book Title
- The Business of Brands
- ISBN
- 0470862599
- EAN
- 9780470862599
- Binding
- Hardback
- Date of Publication
- 20040910
- Release Title
- The Business of Brands
- Artist
- Miller, Jon
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Business of Brands
- Item Height
- 238mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 162mm
- Subject
- Marketing
- Item Weight
- 1g
- Number of Pages
- 286 Pages
About this product
Product Information
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470862599
eBay Product ID (ePID)
87867610
Product Key Features
Publication Name
The Business of Brands
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
286 Pages
Dimensions
Item Height
238mm
Item Width
162mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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CRN Number:
- 06437594
Seller assumes all responsibility for this listing.
eBay item number:302613851700
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