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Condition:
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Price:
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ApproximatelyEUR 4.11
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Last updated on 28 Apr, 2024 07:43:53 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Essentials of Global Marketing
Book Title
Essentials of Global Marketing
ISBN
0273756540
EAN
9780273756545
Binding
Paperback / softback
Date of Publication
20120712
Release Title
Essentials of Global Marketing
Artist
Hollensen, Svend
Brand
N/A
Colour
N/A
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Essentials of Global Marketing
Item Height
266mm
Author
Svend Hollensen
Publisher
Pearson Education The Limited
Item Width
197mm
Subject
Marketing, Business
Item Weight
1004g
Number of Pages
560 Pages

About this product

Product Information

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273756545
eBay Product ID (ePID)
114398806

Product Key Features

Author
Svend Hollensen
Publication Name
Essentials of Global Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Height
266mm
Item Width
197mm
Item Weight
1004g

Additional Product Features

Title_Author
Svend Hollensen
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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Value added tax number:
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  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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  • 06437594
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