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Armstrong, Gary : Principles of Marketing: United States E Fast and FREE P & P
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- Condition
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- Seller notes
- Book Title
- Principles of Marketing: United States E
- ISBN
- 9780131469181
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing: United States Edition
- Item Height
- 284mm
- Publisher
- Pearson Education (Us)
- Item Width
- 223mm
- Subject
- Marketing
- Item Weight
- 1836g
- Number of Pages
- 768 Pages
About this product
Product Information
For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experiences (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780131469181
eBay Product ID (ePID)
87725891
Product Key Features
Publication Name
Principles of Marketing: United States Edition
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
768 Pages
Dimensions
Item Height
284mm
Item Width
223mm
Item Weight
1836g
Additional Product Features
Country/Region of Manufacture
United States
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Entertainment Magpie Ltd
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- GB 226498384
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- 06277562
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CRN Number:
- 06277562
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eBay item number:303673921881
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