Picture 1 of 2
Picture 1 of 2
Global Marketing Management by Helsen, Kristiaan Hardback Book The Cheap Fast
8M+ feedback. Millions of books, dvds & more in stock!
£3.49
ApproximatelyEUR 4.18
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
Postage:
Doesn't post to United States.
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:303830508610
Item specifics
- Condition
- Title
- Global Marketing Management
- Book Title
- Global Marketing Management
- ISBN
- 0471592889
- EAN
- 9780471592884
- Binding
- Hardback
- Date of Publication
- 19980123
- Release Title
- Global Marketing Management
- Artist
- Helsen, Kristiaan
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 260 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Management
- Item Weight
- 1531 g
- Item Width
- 210 mm
- Number of Pages
- 734 Pages
About this product
Product Information
This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing. Global Marketing examines and integrates other parts of the company's activities (including taking maximum advantage of global resources), such as: parts procurement, location of assembly, joint ventures, licensing agreements, subsidiary operations, and R&D. These activities exhibit multilateral realism and should be emphasized as such since they affect the firm's strategies on product, pricing, promotion, and distribution.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471592884
eBay Product ID (ePID)
25046540148
Product Key Features
Number of Pages
734 Pages
Language
English
Publication Name
Global Marketing Management
Publication Year
1998
Subject
Management
Type
Textbook
Format
Hardcover
Dimensions
Item Height
260 mm
Item Weight
1531 g
Item Width
210 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
Registered as a business seller
Seller Feedback (13,079,141)
- i***l (225)- Feedback left by buyer.Past monthVerified purchaseFast delivery and as described thanks 👍🏻
- q***m (3914)- Feedback left by buyer.Past monthVerified purchasegreat
- l***u (100)- Feedback left by buyer.Past monthVerified purchaseCd arrived fine, no issues ++
More to explore:
- Hardback Books,
- Hardback Antiquarian & Collectable Books,
- Marketing Adult Learning & University Books,
- Management Techniques Books,
- Adult Learning and University Management Book,
- Hardback Original Antiquarian & Collectable Books,
- The Wheel of Time Hardback Fiction Books,
- Hardback Antiquarian & Collectable Books in English,
- Agatha Christie Hardback Fiction Books,
- Crime & Thriller Hardback Antiquarian & Collectable Books