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Global Marketing Management by Helsen, Kristiaan Hardback Book The Cheap Fast
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Item specifics
- Condition
- Title
- Global Marketing Management
- Book Title
- Global Marketing Management
- ISBN
- 0471592889
- EAN
- 9780471592884
- Binding
- Hardback
- Date of Publication
- 19980123
- Release Title
- Global Marketing Management
- Artist
- Helsen, Kristiaan
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 260mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 210mm
- Subject
- Management
- Item Weight
- 1531g
- Number of Pages
- 734 Pages
About this product
Product Information
This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing. Global Marketing examines and integrates other parts of the company's activities (including taking maximum advantage of global resources), such as: parts procurement, location of assembly, joint ventures, licensing agreements, subsidiary operations, and R&D. These activities exhibit multilateral realism and should be emphasized as such since they affect the firm's strategies on product, pricing, promotion, and distribution.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471592884
eBay Product ID (ePID)
25046540148
Product Key Features
Publication Name
Global Marketing Management
Format
Hardcover
Language
English
Subject
Management
Publication Year
1998
Type
Textbook
Number of Pages
734 Pages
Dimensions
Item Height
260mm
Item Width
210mm
Item Weight
1531g
Additional Product Features
Country/Region of Manufacture
United States
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WORLD OF BOOKS LIMITED
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