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Deca Prep MARKETING 3E Textbook & CD Titles from James Burrow HC 2008 Revised

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Located in: Phoenix, Arizona, United States
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Last updated on 21 Dec, 2022 23:24:11 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Narrative Type
Nonfiction
Topic
Marketing
Subject
Marketing / General, General, Teaching Methods & Materials / General
ISBN
9780538446648
Subject Area
Education, Business & Economics
Publication Name
Marketing
Item Length
11 in
Publisher
Cengage South-Western
Publication Year
2008
Series
Marketing Titles from Burrow Ser.
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
James L. Burrow
Features
Revised
Item Width
8.4 in
Item Weight
61.4 Oz
Number of Pages
720 Pages

About this product

Product Information

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0538446641
ISBN-13
9780538446648
eBay Product ID (ePID)
63112349

Product Key Features

Author
James L. Burrow
Publication Name
Marketing
Format
Hardcover
Language
English
Features
Revised
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2008
Series
Marketing Titles from Burrow Ser.
Type
Textbook
Subject Area
Education, Business & Economics
Number of Pages
720 Pages

Dimensions

Item Length
11 in
Item Height
1.3 in
Item Width
8.4 in
Item Weight
61.4 Oz

Additional Product Features

Edition Number
3
Edition Description
Revised Edition
Reviews
1. Marketing Today and Tomorrow.2. Socially Responsive Marketing.3. Marketing Builds on Economics.4. The Basics of Marketing.5. Gathering and Using Marketing Information.6. Marketing Starts with Customers.7. Competition is Everywhere.8. E-Commerce and Virtual Marketing.9. Marketing Strategy Planning.10. Begin With a New Product.11. Services Need Marketing.12. Business to Business Marketing.13. Getting Products to Customers.14. Determining the Best Price.15. Promotion Means Effective Communication.16. Be Creative with Advertising.17. Selling Satisfies the Customer.18. Moving into a Global Economy.19. Managing Marketing Risks.20. Marketing Requires Money.21. Entrepreneurship and Marketing.22. Take Control with Management.23. Planning Your Marketing Career.
Table of Content
1. Marketing Today and Tomorrow.2. Socially Responsive Marketing.3. Marketing Builds on Economics.4. The Basics of Marketing.5. Gathering and Using Marketing Information.6. Marketing Starts with Customers.7. Competition is Everywhere.8. E-Commerce and Virtual Marketing.9. Marketing Strategy Planning.10. Begin With a New Product.11. Services Need Marketing.12. Business to Business Marketing.13. Getting Products to Customers.14. Determining the Best Price.15. Promotion Means Effective Communication.16. Be Creative with Advertising.17. Selling Satisfies the Customer.18. Moving into a Global Economy.19. Managing Marketing Risks.20. Marketing Requires Money.21. Entrepreneurship and Marketing.22. Take Control with Management.23. Planning Your Marketing Career.
Copyright Date
2009
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes

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