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Marketing and Selling Professional Services: Pra... by Forsyth, Patrick Hardback
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Item specifics
- Condition
- Title
- Marketing and Selling Professional Services: Practical Approac...
- Book Title
- Marketing and Selling Professional Services: Practical Approac...
- ISBN
- 0749440902
- EAN
- 9780749440909
- Binding
- Hardback
- Date of Publication
- 20031103
- Release Title
- Marketing and Selling Professional Services: Practical Approac...
- Artist
- Forsyth, Patrick
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing and Selling Professional Services: Practical Approaches to Practice Development
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 142mm
- Subject
- Management
- Number of Pages
- 335 Pages
About this product
Product Information
Professional services are in no way protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates. And then by satisfying, retaining and developing clients over the long term. However, marketing and selling skills do not always sit comfortably with fee-earning businesses, many of which would prefer to trade their expertise alone.This fully revised and updated edition of Marketing and Selling Professional Services addresses how to approach marketing and selling in such a sector: how to view the necessity for it, create a marketing culture to cope with it and then follow through with professional personal selling. This new edition includes the following: a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749440909
eBay Product ID (ePID)
88942312
Product Key Features
Publication Name
Marketing and Selling Professional Services: Practical Approaches to Practice Development
Format
Hardcover
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
335 Pages
Dimensions
Item Height
234mm
Item Width
142mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
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eBay item number:304031766385
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