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Global Marketing Management: Changes, Challenges and New Strategies By Kiefer L
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- Buy it nowGlobal Marketing Management: Changes, Challenges and New Strategies By Kiefer L
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Item specifics
- Condition
- Title
- Global Marketing Management: Changes, Challenges and New Strateg
- ISBN
- 9780199267521
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing Management: Changes, Challenges and New Strategies
- Item Height
- 246mm
- Publisher
- Oxford University Press
- Item Width
- 189mm
- Subject
- Management, Business
- Item Weight
- 1046g
- Number of Pages
- 632 Pages
About this product
Product Information
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment. The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment questions. To complete the package there is an accompanying companion web site providing, for lecturers: PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199267521
eBay Product ID (ePID)
88877682
Product Key Features
Publication Name
Global Marketing Management: Changes, Challenges and New Strategies
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2005
Type
Textbook
Number of Pages
632 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
1046g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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WRAP Ltd.
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eBay item number:304067360476
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