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What is a brand?: new thinking from the next generation of agency leaders by
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Located in: England, United Kingdom
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Estimated between Fri, 24 May and Wed, 12 Jun to 43230
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eBay item number:304203405919
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- What is a brand?: new thinking from the next generation of agency
- ISBN
- 9780749472627
- EAN
- 9780749472627
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
- Item Height
- 240mm
- Publisher
- Kogan Page LTD
- Item Width
- 162mm
- Subject
- Marketing
- Item Weight
- 778g
- Number of Pages
- 432 Pages
About this product
Product Information
What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749472627
eBay Product ID (ePID)
213373022
Product Key Features
Publication Name
What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
240mm
Item Width
162mm
Item Weight
778g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Entertainment Magpie Ltd
Customer Services
One Stockport Exchange
First Floor
Stockport
Cheshire
SK1 3SW
United Kingdom
Value added tax number:
- GB 226498384
Trade registration number:
- 06277562
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Seller assumes all responsibility for this listing.
eBay item number:304203405919
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
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| £3.99 (approx EUR 4.65) | United States | Economy P&P (Economy Int'l Postage) | Estimated between Fri, 24 May and Wed, 12 Jun to 43230 |
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