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The Network is Your Customer: Five ..., Rogers, David L
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Item specifics
- Condition
- Title
- The Network is Your Customer: Five Strategies to Thrive in a D...
- Book Title
- The Network is Your Customer: Five Strategies to Thrive in a D...
- ISBN
- 0300188293
- EAN
- 9780300188295
- Binding
- Paperback / softback
- Date of Publication
- 20121113
- Release Title
- The Network is Your Customer: Five Strategies to Thrive in a D...
- Artist
- Rogers, David L.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
- Item Height
- 235mm
- Publisher
- Yale University Press
- Item Width
- 155mm
- Subject
- Management, Marketing, Business
- Item Weight
- 495g
- Number of Pages
- 336 Pages
About this product
Product Information
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it. -Jeff Jarvis, author of What Would Google Do This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world. -Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS-be faster, be easier, be everywhere, be always on ENGAGE-become a source of valued content CUSTOMIZE-make your offering adaptable to your customer's needs CONNECT-become a part of your customers' conversations COLLABORATE-involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business-from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives-whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Product Identifiers
Publisher
Yale University Press
ISBN-13
9780300188295
eBay Product ID (ePID)
138617976
Product Key Features
Publication Name
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
495g
Additional Product Features
Country/Region of Manufacture
United States
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WORLD OF BOOKS LIMITED
Debbie Nicholl
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
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eBay item number:304488721660
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