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Hello Kitty: The Remarkable Story of..., Bremner, Brian
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eBay item number:304569733834
Item specifics
- Condition
- Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- Book Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- ISBN
- 0470820942
- EAN
- 9780470820940
- Binding
- Hardback
- Date of Publication
- 20031107
- Release Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- Artist
- Bremner, Brian
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hello Kitty: the Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
- Item Height
- 240mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 164mm
- Subject
- Business
- Item Weight
- 518g
- Number of Pages
- 250 Pages
About this product
Product Information
Now in paperback, the inside story of the cartoon kitty that became a multibillion--dollar global enterprise The only business book to offer an in--depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all--but--featureless cartoon critter into a multibillion--dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called Eye on Japan for BusinessWeek Online.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470820940
eBay Product ID (ePID)
86415998
Product Key Features
Publication Name
Hello Kitty: the Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Format
Hardcover
Language
English
Subject
Business
Publication Year
2003
Type
Textbook
Number of Pages
250 Pages
Dimensions
Item Height
240mm
Item Width
164mm
Item Weight
518g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:304569733834
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