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Economy Hotels in China: A Glocalized Innovativ, Huang, Sun..
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eBay item number:304575057942
Item specifics
- Condition
- PublishedOn
- 2013-12-19
- Title
- Economy Hotels in China: A Glocalized Innovative Hospitality Sec
- ISBN
- 9780415626569
- EAN
- 9780415626569
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Economy Hotels in China: a Glocalized Innovative Hospitality Sector
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Business
- Item Weight
- 431g
- Number of Pages
- 182 Pages
About this product
Product Information
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415626569
eBay Product ID (ePID)
176406325
Product Key Features
Publication Name
Economy Hotels in China: a Glocalized Innovative Hospitality Sector
Format
Hardcover
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
182 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
431g
Additional Product Features
Series Title
Routledge Contemporary China Series
Country/Region of Manufacture
United Kingdom
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WRAP Ltd.
Mubin Ahmed
Unit 4
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