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The Consumerist Manifesto: Advertising in Postmodern Times by Davidson New..
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Item specifics
- Condition
- PublishedOn
- 2017-06-30
- Title
- The Consumerist Manifesto: Advertising in Postmodern Times
- ISBN
- 9781138442948
- EAN
- 9781138442948
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Consumerist Manifesto: Advertising in Postmodern Times
- Item Height
- 198mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 129mm
- Subject
- Advertising, Business
- Item Weight
- 454g
About this product
Product Information
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138442948
eBay Product ID (ePID)
239461170
Product Key Features
Publication Name
The Consumerist Manifesto: Advertising in Postmodern Times
Format
Hardcover
Language
English
Subject
Advertising, Business
Publication Year
2017
Type
Textbook
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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