Picture 1 of 2
Psychological Foundations of Marketing, Kimmel, Alan R
8M+ feedback. Millions of books, dvds & more in stock!
Condition:
2 available
Postage:
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 98.8% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:304667767435
Item specifics
- Condition
- Title
- Psychological Foundations of Marketing
- Book Title
- Psychological Foundations of Marketing
- ISBN
- 0415620015
- EAN
- 9780415620017
- Binding
- Paperback / softback
- Date of Publication
- 20121024
- Release Title
- Psychological Foundations of Marketing
- Artist
- Kimmel, Allan
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Psychological Foundations of Marketing
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Psychology, Marketing
- Item Weight
- 544g
- Number of Pages
- 286 Pages
About this product
Product Information
A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415620017
eBay Product ID (ePID)
201565675
Product Key Features
Publication Name
Psychological Foundations of Marketing
Format
Paperback
Language
English
Subject
Psychology, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
286 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
544g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:304667767435
Postage and packaging
Item doesn't post to United States
Item location:
GB, United Kingdom
Posts to:
Antigua and Barbuda, Aruba, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bolivia, Brunei Darussalam, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Egypt, El Salvador, Estonia, Finland, France, French Guiana, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Guernsey, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Montserrat, Netherlands, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Reunion, Romania, Saint Kitts-Nevis, Saint Lucia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Taiwan, Trinidad and Tobago, Turks and Caicos Islands, United Arab Emirates, United Kingdom, Uruguay
Excludes:
Afghanistan, Australia, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, United States, Yemen
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #304667767435
Sales tax for an item #304667767435
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (12,724,054)
6***t (311)- Feedback left by buyer.
Past month
Verified purchase
quick delivery
b***r (2052)- Feedback left by buyer.
Past month
Verified purchase
Very pleased with purchase and would definitely buy from again
i***i (1736)- Feedback left by buyer.
Past month
Verified purchase
Perfect! Thank you!
More to explore:
- Marketing Adult Learning & University Books,
- Psychology Social Psychology Adult Learning & University Books,
- Psychology Audiobooks,
- Foundation Magazines,
- Marketing Adult Learning & University Textbook,
- Alan Moore Fiction & Fiction Books,
- Psychology Adult Learning & University Textbook,
- Self-Help Psychology and Help Books,
- Fiction Alan Dean Foster Fiction & Books,
- HarperCollins Psychology Adult Learning & University Books