Picture 1 of 1
Brito, Michael : Your Brand, The Next Media Company: How FREE Shipping, Save £s
Great Prices & Quality from musicMagpie. 10m+ Feedbacks
Condition:
“This product has passed our meticulous quality checks and is guaranteed to be in good condition. ”... Read moreAbout condition
Postage:
Located in: England, United Kingdom
Delivery:
Estimated between Thu, 11 Jul and Mon, 29 Jul to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99.2% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:304822841736
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- Your Brand, The Next Media Company: How
- ISBN
- 9780789751614
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
- Item Height
- 237mm
- Publisher
- Pearson Education (Us)
- Item Width
- 156mm
- Subject
- Marketing, Business
- Item Weight
- 494g
- Number of Pages
- 272 Pages
About this product
Product Information
Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from brand messaging to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi-delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780789751614
eBay Product ID (ePID)
176688749
Product Key Features
Publication Name
Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
237mm
Item Width
156mm
Item Weight
494g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Entertainment Magpie Ltd
Customer Services
One Stockport Exchange
First Floor
Stockport
Cheshire
SK1 3SW
United Kingdom
Value added tax number:
- GB 226498384
Trade registration number:
- 06277562
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06277562
Seller assumes all responsibility for this listing.
eBay item number:304822841736
Postage and packaging
Item location:
England, United Kingdom
Posts to:
Worldwide
Excludes:
Afghanistan, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Aruba, Asia, Austria, Bahamas, Barbados, Belarus, Belize, Benin, Bermuda, Bosnia and Herzegovina, Botswana, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Comoros, Cook Islands, Costa Rica, Cyprus, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Djibouti, Dominica, Dominican Republic, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, French Polynesia, Gabon Republic, Gambia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Haiti, Honduras, Italy, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Middle East, Moldova, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Netherlands Antilles, New Caledonia, Nicaragua, Niger, Nigeria, Puerto Rico, Republic of the Congo, Reunion, Romania, Russian Federation, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Senegal, Seychelles, Sierra Leone, Somalia, South America, South East Asia, Spain, Swaziland, Switzerland, Tanzania, Togo, Tonga, Trinidad and Tobago, Tunisia, Turks and Caicos Islands, Uganda, Ukraine, Virgin Islands (U.S.), Western Sahara, Western Samoa, Yemen, Zambia, Zimbabwe
Postage and packaging | To | Service | Delivery*See Delivery notes |
---|---|---|---|
£3.99 (approx EUR 4.72) | United States | Economy P&P (Economy Int'l Postage) | Estimated between Thu, 11 Jul and Mon, 29 Jul to 43230 |
Dispatch time |
---|
Will usually dispatch within same working day if paid before 22:00 BST (excludes weekends and holidays). Expected dispatch time may vary and is based on seller's order cut-off time. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #304822841736
Sales tax for an item #304822841736
Seller collects sales tax/VAT for items dispatched to the following states:
County | VAT rate |
---|
Returns policy
After receiving the item, cancel the purchase within | Return postage |
---|---|
30 days | Buyer pays for return postage |
The buyer is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (18,488,005)
e***x (3977)- Feedback left by buyer.
Past month
Verified purchase
Good value and speedy service
i***a (1542)- Feedback left by buyer.
Past month
Verified purchase
The seller's customary excellent service is what makes this a first class Ebay seller!
l***e (618)- Feedback left by buyer.
Past month
Verified purchase
looking forward to reading it!