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Commercial Photography Handbook: Business..., Kirk Tuck
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Item specifics
- Condition
- Title
- Commercial Photography Handbook: Business Techniques for Profe...
- ISBN
- 1584282606
- EAN
- 9781584282600
- Type
- Paperback / softback
- Binding
- Paperback / softback
- Date of Publication
- 20091008
- Publication Name
- N/A
- Release Title
- Commercial Photography Handbook: Business Techniques for Profe...
- Artist
- Kirk Tuck
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Format
- Paperback
- Language
- English
- Book Title
- Commercial Photography Handbook: Business Techniques for Professional Digital Photographers
- Item Height
- 279mm
- Publisher
- Amherst Media
- Item Width
- 216mm
- Item Weight
- 509g
- Number of Pages
- 127 Pages
About this product
Product Information
Get on the fast track to success! In this book, Kirk Tuck shows you how to build a successful business from the ground up. He begins by helping you identify your strengths and determine what equipment and skills you'll need. Then, he moves on to show you what you'll need to do to become an official business entity. Next, you'll learn how to ensure that your products fit the markets in which you are trying to sell them as well as how to expose your products to customers who have the money and desire to buy them. You'll even learn how to design marketing campaigns that clearly differentiate you from the competition. Finally, you'll master the skills needed to make important financial decisions, minimizing your overall business expenses and maximizing your profits. AUTHOR: Kirk Tuck was a specialist lecturer in photography at the University of Texas before being lured into the world of advertising photography, where he serves for seven years as the creative director for Avanti Advertising and Design. Today, he is a freelance photographer whose clients include IBM, Dell Computer, Motorola, Elle Magazine, and Time Warner. SELLING POINTS: The history of commercial photography and its influence on the photographers of today The legal aspects of commercial photography, from contracts, to model and property releases, to insurance and taxes Understanding the role of stock photography in your business Tips for developing a successful marketing program the blind spot in most artists' business plans 100 colour photographs
Product Identifiers
Publisher
Amherst Media
ISBN-13
9781584282600
eBay Product ID (ePID)
87110535
Product Key Features
Book Title
Commercial Photography Handbook: Business Techniques for Professional Digital Photographers
Format
Paperback
Language
English
Publication Year
2009
Number of Pages
127 Pages
Dimensions
Item Height
279mm
Item Width
216mm
Item Weight
509g
Additional Product Features
Country/Region of Manufacture
United States
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