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Marketing Research Essential By Carl McDaniel Jr., Roger Gates
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eBay item number:305012258619
Item specifics
- Condition
- Title
- Marketing Research Essential
- ISBN
- 9780471448457
- Publication Year
- 2003
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research Essential
- Item Height
- 257mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 203mm
- Subject
- Computer Science, Marketing
- Item Weight
- 866g
- Number of Pages
- 480 Pages
About this product
Product Information
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471448457
eBay Product ID (ePID)
88759714
Product Key Features
Publication Name
Marketing Research Essential
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2003
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Height
257mm
Item Width
203mm
Item Weight
866g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
Trade registration number:
- 03800600
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eBay item number:305012258619
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