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Marketing and Selling Construction Services By Hedley Smyth

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Located in: South East, United Kingdom
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Last updated on 06 May, 2024 18:31:37 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing and Selling Construction Services
ISBN
9780632049875
Publication Year
1999
Type
Textbook
Format
Paperback
Subject Area
Civil Engineering
Language
English
Publication Name
Marketing and Selling Construction Services
Item Height
244mm
Author
Hedley Smyth
Publisher
John Wiley & Sons AND Sons LTD
Item Width
172mm
Item Weight
896g
Number of Pages
416 Pages

About this product

Product Information

Since the recession of 1992, contractors and consultants have had to take a more business-like approach to marketing, both in analyzing market opportunities and in selling their services. This book introduces selling techniques tailored to the needs of construction, evaluates competing approaches to marketing and related sales theory, demonstrates the effect on organizational structures and processes, and examines how the top-down and bottom-up management approaches can be integrated through sales practice.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780632049875
eBay Product ID (ePID)
86576327

Product Key Features

Subject Area
Civil Engineering
Author
Hedley Smyth
Publication Name
Marketing and Selling Construction Services
Format
Paperback
Language
English
Publication Year
1999
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Height
244mm
Item Width
172mm
Item Weight
896g

Additional Product Features

Title_Author
Hedley Smyth
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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