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Marketing Cases from Emerging Markets
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Item specifics
- Condition
- Title
- Marketing Cases from Emerging Markets
- Book Title
- Marketing Cases from Emerging Markets
- Contributor
- Edited by Sanjit Kumar Roy
- ISBN
- 3642368603
- EAN
- 9783642368608
- Binding
- Hardback
- Genre
- Business & management
- Height
- 17.78
- Length
- 236.22
- Width
- 165.10
- Release Title
- Marketing Cases from Emerging Markets
- Artist
- various
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Cases from Emerging Markets
- Item Height
- 235mm
- Publisher
- Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
- Item Width
- 155mm
- Subject
- Marketing, Business
- Item Weight
- 3967g
- Number of Pages
- 167 Pages
About this product
Product Information
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783642368608
eBay Product ID (ePID)
176606563
Product Key Features
Publication Name
Marketing Cases from Emerging Markets
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
167 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
3967g
Additional Product Features
Editor
Eva Kipnis, Sanjit Kumar Roy, Dilip Mutum
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
Seller assumes all responsibility for this listing.
eBay item number:305279590963
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