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Marketing in Small Businesses (Routledge Librar. Kenny, Dyson<|
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Item specifics
- Condition
- PublishedOn
- 0
- Title
- Marketing in Small Businesses (Routledge Library Editions: Small
- ISBN
- 9781138685345
- Publication Name
- Marketing in Small Businesses
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing, Business
- Publication Year
- 2018
- Series
- Routledge Library Editions: Small Business
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234 mm
- Item Weight
- 386 g
- Item Width
- 156 mm
- Number of Pages
- 224 Pages
About this product
Product Information
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138685345
eBay Product ID (ePID)
9046528206
Product Key Features
Number of Pages
224 Pages
Language
English
Publication Name
Marketing in Small Businesses
Publication Year
2018
Subject
Marketing, Business
Type
Textbook
Series
Routledge Library Editions: Small Business
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
386 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
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Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
Trade registration number:
- 03800600
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CRN Number:
- 03800600
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