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A Framework for Marketing Management: International Version By Philip Kotler,Ke

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
A Framework for Marketing Management: International Edition
ISBN
9780137131846
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Publication Name
A Framework for Marketing Management: International Edition
Item Height
235mm
Author
Kevin Lane Keller, Philip T. Kotler
Publisher
Pearson Education (US)
Item Width
210mm
Subject
Marketing
Item Weight
570g
Number of Pages
384 Pages

About this product

Product Information

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780137131846
eBay Product ID (ePID)
89076730

Product Key Features

Author
Kevin Lane Keller, Philip T. Kotler
Publication Name
A Framework for Marketing Management: International Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
235mm
Item Width
210mm
Item Weight
570g

Additional Product Features

Title_Author
Kevin Lane Keller, Philip T. Kotler
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
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Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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