Picture 1 of 1
Global Marketing: Fifth Edition
Condition:
Postage:
Located in: Chicago, Illinois, United States
Delivery:
Estimated between Thu, 30 May and Sat, 1 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99.5% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:305556025959
Item specifics
- Condition
- Type
- Not Available
- ISBN13
- 9780367694128
- Publication Name
- Global Marketing: Fifth Edition
- ISBN
- 9780367694128
- Publication Year
- 2021
- Format
- Trade Paperback
- Language
- English
- Book Title
- Global Marketing
- Publisher
- Routledge
- Genre
- Business & Economics
- Topic
- Commerce
- Number of Pages
- 566 Pages
About this product
Product Information
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China's state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Product Identifiers
Publisher
Routledge
ISBN-10
0367694123
ISBN-13
9780367694128
eBay Product ID (ePID)
15050066932
Product Key Features
Book Title
Global Marketing
Format
Trade Paperback
Language
English
Topic
Commerce
Publication Year
2021
Genre
Business & Economics
Number of Pages
566 Pages
Additional Product Features
Lc Classification Number
Hf1416.G54 2021
Lccn
2021-013051
Dewey Decimal
658.8/4
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:305556025959
Postage and packaging
Item location:
Chicago, Illinois, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy P&P (USPS Media MailTM) | Estimated between Thu, 30 May and Sat, 1 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #305556025959
Sales tax for an item #305556025959
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 14 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (427)
n***v (772)- Feedback left by buyer.
Past month
Verified purchase
Adds to mt collection! Thanks!😊
w***w (6)- Feedback left by buyer.
Past month
Verified purchase
A few marks of pen here and there. Irritated because un-erasable. Spine, cover, and pages in impeccable condition, however. Overall, for the price, the product is satisfactory.
u***a (117)- Feedback left by buyer.
Past month
Verified purchase
Thank you!
More to explore:
- Non-Fiction Fiction Books & Marketing International Edition,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Paperback Dictionaries & Reference Books,
- The Face 1st Edition Magazines,
- 1st Edition Magazines,
- 1st Edition Books, Comics & Magazines,
- Playboy Limited Edition Magazines,
- 1st Edition Vogue Magazines