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The Luxury Strategy - 9780749464912

BOOKS etc.
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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The Luxury Strategy
ISBN
9780749464912
Publication Year
2012
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Item Height
240 mm
Author
Jean-Noel Kapferer, Vincent Bastien
Publisher
Kogan Page LTD
Subject
Marketing
Item Weight
755 g
Item Width
165 mm
Number of Pages
408 Pages

About this product

Product Information

The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563

Product Key Features

Number of Pages
408 Pages
Language
English
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Publication Year
2012
Subject
Marketing
Type
Textbook
Author
Jean-Noel Kapferer, Vincent Bastien
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
755 g
Item Width
165 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Vincent Bastien, Jean-Noel Kapferer

Item description from the seller

Business seller information

BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Show contact information
:enohP30481325210
:xaF30481325210
:liamEmoc.liamg@rebbewcim
Value added tax number:
  • GB 976952259
Trade registration number:
  • 06687355
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06687355
BOOKS etc.

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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