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Field Visual Merchandising Strategy - 9780749472641

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Located in: Aldershot, United Kingdom
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eBay item number:314136775113
Last updated on 03 Jun, 2024 08:32:41 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Field Visual Merchandising Strategy
ISBN
9780749472641
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Item Height
234mm
Author
Paul J. Russell
Publisher
Kogan Page LTD
Item Width
155mm
Subject
Marketing, Business
Item Weight
441g
Number of Pages
288 Pages

About this product

Product Information

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749472641
eBay Product ID (ePID)
209304299

Product Key Features

Author
Paul J. Russell
Publication Name
Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
441g

Additional Product Features

Title_Author
Paul J. Russell
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Show contact information
:enohP30481325210
:xaF30481325210
:liamEmoc.liamg@rebbewcim
Value added tax number:
  • GB 976952259
Trade registration number:
  • 06687355
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06687355
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