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Children's Rights and Commercial Communication in the Digital... - 9781780688688
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- Buy it nowChildren's Rights and Commercial Communication in the Digital... - 9781780688688
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Located in: Aldershot, United Kingdom
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Item specifics
- Condition
- Book Title
- Children's Rights and Commercial Communication in the Digital ...
- ISBN
- 9781780688688
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Subject Area
- Consumerism
- Language
- English
- Publication Name
- Children's Rights and Commercial Communication in the Digital Era, Volume 10: Towards an Empowering Regulatory Framework for Commercial Communication
- Item Height
- 240mm
- Publisher
- Intersentia LTD
- Item Width
- 160mm
- Number of Pages
- 332 Pages
About this product
Product Information
On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them. This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children's rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children's rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children's rights in the digital environment.
Product Identifiers
Publisher
Intersentia LTD
ISBN-13
9781780688688
eBay Product ID (ePID)
20046701231
Product Key Features
Subject Area
Consumerism
Publication Name
Children's Rights and Commercial Communication in the Digital Era, Volume 10: Towards an Empowering Regulatory Framework for Commercial Communication
Format
Hardcover
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
332 Pages
Dimensions
Item Height
240mm
Item Width
160mm
Additional Product Features
Series Title
Ku Leuven Centre for It & Ip Law
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Value added tax number:
- GB 976952259
Trade registration number:
- 06687355
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I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:314294327932
Postage and packaging
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Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £28.52 (approx EUR 33.49) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Tue, 18 Jun and Wed, 26 Jun to 43230 |
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