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Visual Merchandising: Window and In-Store Displays for Retail by Morgan, Tony

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Binding
Paperback
Product Group
Book
Weight
2 lbs
IsTextBook
Yes
ISBN
9781856695398
Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Item Length
11 in
Publisher
King Publishing, Laurence
Publication Year
2008
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Tony Morgan
Genre
Design, Business & Economics
Topic
Industries / Retailing, Marketing / General, Fashion & Accessories
Item Width
8.6 in
Item Weight
36.7 Oz
Number of Pages
208 Pages

About this product

Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Product Identifiers

Publisher
King Publishing, Laurence
ISBN-10
1856695395
ISBN-13
9781856695398
eBay Product ID (ePID)
64333578

Product Key Features

Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Author
Tony Morgan
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Marketing / General, Fashion & Accessories
Publication Year
2008
Illustrator
Yes
Genre
Design, Business & Economics
Number of Pages
208 Pages

Dimensions

Item Length
11 in
Item Height
0.7 in
Item Width
8.6 in
Item Weight
36.7 Oz

Additional Product Features

Lc Classification Number
Nc1002
Grade from
Eighth Grade
Grade to
College Graduate Student
Copyright Date
2008
Target Audience
Trade
Dewey Decimal
659.157
Dewey Edition
23

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