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Vertical Brand Portfolio Management - 9783658082208
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Located in: Aldershot, United Kingdom
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eBay item number:314670855261
Item specifics
- Condition
- Book Title
- Vertical Brand Portfolio Management
- ISBN
- 9783658082208
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
- Item Height
- 210mm
- Publisher
- Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
- Item Width
- 148mm
- Subject
- Management, Marketing, Business
- Item Weight
- 3849g
- Number of Pages
- 273 Pages
About this product
Product Information
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation's brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783658082208
eBay Product ID (ePID)
209570300
Product Key Features
Publication Name
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
273 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
3849g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Value added tax number:
- GB 976952259
Trade registration number:
- 06687355
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I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:314670855261
Postage and packaging
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £22.36 (approx EUR 26.25) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Wed, 5 Jun and Thu, 13 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 3 working days of receiving cleared payment. |
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Seller Feedback (509,829)
e***r (253)- Feedback left by buyer.
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Had a minor problem but was sorted and it arrived today. Many thanks.
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ordered by mistake, prompt refund made ....thanks so much for this
r***d (563)- Feedback left by buyer.
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Lovely book, came well packaged
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