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Brand Aid: An Easy Reference Guide to Solving Your Toughest Bran
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Located in: South East, United Kingdom
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eBay item number:315032199026
Item specifics
- Condition
- Book Title
- Brand Aid: An Easy Reference Guide to Solving Your Toughest Bran
- ISBN
- 9780814406816
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
- Item Height
- 233mm
- Publisher
- Amacom
- Item Width
- 160mm
- Subject
- Advertising, Business
- Item Weight
- 490g
- Number of Pages
- 320 Pages
About this product
Product Information
This is a ready reference that leads the way for anyone setting out to build a winning brand! Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand.
Product Identifiers
Publisher
Amacom
ISBN-13
9780814406816
eBay Product ID (ePID)
108371288
Product Key Features
Publication Name
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Format
Hardcover
Language
English
Subject
Advertising, Business
Publication Year
2003
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
233mm
Item Width
160mm
Item Weight
490g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:315032199026
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South East, United Kingdom
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Excellent copy.
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Buying the complete set- 25. Keeping until autumn when l seem to enjoy a good read more.
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