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Foundations of Marketing Paperback William M., Ferrell, O. C. Pri
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- Buy it nowFoundations of Marketing Paperback William M., Ferrell, O. C. Pri
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- Condition
- Like New
- Seller notes
- “Used book that is in almost brand-new condition. 100% Money-Back Guarantee.”
- Book Title
- Foundations of Marketing Paperback William M., Ferrell, O. C. Pri
- ISBN
- 9781439039441
- Publication Name
- Foundations of Marketing
- Item Length
- 10.9in
- Publisher
- Cengage South-Western
- Series
- Available Titles Coursemate Ser.
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.2in
- Item Width
- 8.7in
- Item Weight
- 36.9 Oz
- Number of Pages
- 544 Pages
About this product
Product Information
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1439039445
ISBN-13
9781439039441
eBay Product ID (ePID)
74841170
Product Key Features
Publication Name
Foundations of Marketing
Format
Trade Paperback
Language
English
Series
Available Titles Coursemate Ser.
Publication Year
2010
Type
Textbook
Number of Pages
544 Pages
Dimensions
Item Length
10.9in
Item Height
1.2in
Item Width
8.7in
Item Weight
36.9 Oz
Additional Product Features
Lc Classification Number
Hf5415.P6584 2011
Edition Number
4
Table of Content
Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.Part II: MAREKET RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems.5. Target Markets: Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR. 6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Global Markets and International Marketing.Part IV: PRODUCT DECISIONS. 9. Product, Branding, and Packaging Concepts.10. Developing and Managing Goods and Services.Part V: PRICING DECISIONS. 11. Pricing Fundamentals.12. Pricing Management.Part VI: DISTRIBUTION DECISIONS. 13. Marketing Channels and Supply Chain Management.14. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS. 15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Video Cases.Appendix: Careers in Marketing.
Copyright Date
2011
Target Audience
College Audience
Topic
Marketing / General, General
Dewey Decimal
658.8
Dewey Edition
23
Genre
Business & Economics
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