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Mass Communication: Living in a Media World - Paperback - Acceptable
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eBay item number:326134026314
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- Subject
- Communication Studies, Media Studies
- ISBN
- 9781544332345
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Mass Communication : Living in a Media World
- Item Length
- 10.9 in
- Publisher
- SAGE Publications, Incorporated
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Width
- 8.4 in
- Item Weight
- 37.1 Oz
- Number of Pages
- 528 Pages
About this product
Product Information
Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1544332343
ISBN-13
9781544332345
eBay Product ID (ePID)
16038385159
Product Key Features
Publication Name
Mass Communication : Living in a Media World
Format
Trade Paperback
Language
English
Subject
Communication Studies, Media Studies
Publication Year
2018
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Number of Pages
528 Pages
Dimensions
Item Length
10.9 in
Item Height
0.8 in
Item Width
8.4 in
Item Weight
37.1 Oz
Additional Product Features
Edition Number
7
LCCN
2018-031409
Lc Classification Number
P90.H314 2019
Table of Content
PrefaceAcknowledgmentsAbout the AuthorPART I. INTRODUCTION TO THE MEDIAChapter 1. Living in a Media World: An Introduction to Mass CommunicationLevels of CommunicationElements of Mass CommunicationEvolution of the Media WorldUnderstanding the Media WorldChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 2. Mass Communication Effects: How Society and Media InteractHistory of Media Effects ResearchEffects of the Media in Our LivesTheories of Media and SocietyChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 3. The Media Business: Consolidation, Globalization, and the Long TailThe Development of the Media Business in the United StatesBig Media: The Legacy ConglomeratesBig Media: The New PlayersMedia Economics and the Long TailChapter ReviewChapter SummaryKey TermsReview QuestionsPART II. PRINT MEDIAChapter 4. Books: The Birth of the Mass MediaThe Development of the Book and Mass CommunicationBuying and Selling BooksBooks and CultureThe Future of BooksChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 5. Magazines: The Power of Words and ImagesThe Development of a National CultureThe Magazine BusinessMagazines and Modern SocietyThe Future of MagazinesChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 6. Newspapers and the News: Reflection of a Democratic SocietyInventing the Modern PressThe News BusinessNews, Politics, and SocietyThe Future of NewsChapter ReviewChapter SummaryKey TermsReview QuestionsPART III. ELECTRONIC MEDIAChapter 7. Audio: Music and Talk Across MediaHistory of Sound Recording and TransmissionMusic, Youth Culture, and SocietyFrom Singles to Digital Downloads: Making Money in the Recording IndustryThe Future of SoundChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 8. Movies: Mass Producing EntertainmentThe Development of MoviesThe Movie BusinessMovies and SocietyThe Future of MoviesChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 9. Television: Broadcast and BeyondTelevision: Broadcast and Cable/SatelliteFrom Broadcasting to Narrowcasting: The Changing Business of TelevisionTelevision and SocietyMoving Beyond BroadcastingChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 10. Online Media: The Internet, Social Media, and Video GamesThe Development of the InternetWhat Are Online/Mobile Media?Social Media: Sharing Our Lives OnlineVideo Games as Mass CommunicationThe Internet and SocietyChapter ReviewChapter SummaryKey TermsReview QuestionsPART IV. STRATEGIC COMMUNICATIONChapter 11. Advertising: Selling a MessageThe Development of the Advertising IndustryThe Advertising BusinessAdvertising in Contemporary CultureThe Future of AdvertisingChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 12. Public Relations: Interactions, Relationships, and the NewsFrom Press Agentry to ProfessionalismThe Business of Public RelationsPublic Relations and SocietyChapter ReviewChapter SummaryKey TermsReview QuestionsPART V. REGULATION AND CONTROL OF THE MEDIAChapter 13. Media Law: Free Speech and FairnessThe Development of a Free PressProtection of IndividualsControlling the PressRegulation of the Media IndustryChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 14. Media Ethics: Truthfulness, Fairness, and Standards of DecencyEthical Principles and Decision MakingEthics and NewsEthics and Persuasive CommunicationChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 15. Global Media: Communication Around the WorldMedia Ideals Around the WorldGoing Global: Media Standards Around the WorldChapter ReviewChapter SummaryKey TermsReview QuestionsGlossaryNotesIndex
Copyright Date
2019
Target Audience
College Audience
Dewey Decimal
302.23
Dewey Edition
23
Illustrated
Yes
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eBay item number:326134026314
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