Picture 1 of 1
Service Management and Marketing: Customer Management in Service-Christ
Condition:
2 available / 1 sold
Price:
£3.51
ApproximatelyEUR 4.09
- Buy it nowService Management and Marketing: Customer Management in Service-Christian Gron
Postage:
Located in: South East, United Kingdom
Delivery:
Estimated between Fri, 10 May and Wed, 29 May to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99.2% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:333677763624
Item specifics
- Condition
- Book Title
- Service Management and Marketing: Customer Management in Service
- ISBN
- 9780470028629
- EAN
- 9780470028629
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Service Management and Marketing: Customer Management in Service Competition
- Item Height
- 234mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 1006g
- Number of Pages
- 496 Pages
About this product
Product Information
Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most original and able thinkers. -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University Christian Gronroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic. -Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University After three decades of contributions to services, Gronroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them. -Professor Evert Gummesson, Stockholm University School of Business, Sweden This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Gronroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research and business practice to make organizations more successful. Topics that have been updated for the new edition include:* Service and relationship perspectives* Service and relationship quality* Service management principles* Profitability and productivity in services* Integrated marketing communication* Relationship communication and branding in services* Internal marketing and service culture* Why and how to transform a product-manufacturing firm into a service business
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470028629
eBay Product ID (ePID)
88357504
Product Key Features
Publication Name
Service Management and Marketing: Customer Management in Service Competition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
496 Pages
Dimensions
Item Height
234mm
Item Width
189mm
Item Weight
1006g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:333677763624
Postage and packaging
Item location:
South East, United Kingdom
Posts to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, European Union, Falkland Islands (Islas Malvinas), Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Namibia, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Zambia, Zimbabwe
Excludes:
Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £8.99 (approx EUR 10.48) | £8.99 (approx EUR 10.48) | United States | Standard Delivery (Standard Int'l Postage) |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #333677763624
Sales tax for an item #333677763624
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,812,954)
l***i (128)- Feedback left by buyer.
Past month
Verified purchase
Everything as described, arrived quickly. :)
n***z (1563)- Feedback left by buyer.
Past month
Verified purchase
Well packed and in good quality - thanks
a***a (41)- Feedback left by buyer.
Past month
Verified purchase
Arrived promptly, item as described, many thanks
More to explore:
- People Management Magazines,
- Management Today Magazines,
- Management Techniques Books,
- Personnel Management Magazines,
- People Management Magazines in English,
- Management Today Monthly Magazines,
- Adult Learning and University Management Book,
- Management School Textbooks & Study Guides,
- Management Textbook Adult Learning & University Books,
- Non-Fiction Self-Management Fiction & Books