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The Public Relations Case Book-Alan Capper, Peter Cunard
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eBay item number:335019534130
Item specifics
- Condition
- Book Title
- The Public Relations Case Book-Alan Capper, Peter Cunard
- ISBN
- 9781850917540
- EAN
- 9781850917540
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Public Relations Case Book
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 500g
- Number of Pages
- 180 Pages
About this product
Product Information
Through research and interviews with business leaders in the UK and USA, the authors provide an insight into how public relations campaigns are conceived, implemented and ultimately evaluated. Several case studies are included to clarify campaign strategies. The cases include: DHL, BA takes BCAL, Sellafield, Miss Pears and many others. The authors work for Granard Roland Communications, Saatchi and Saatchi's London PR company.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9781850917540
eBay Product ID (ePID)
90440026
Product Key Features
Publication Name
The Public Relations Case Book
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1990
Type
Textbook
Number of Pages
180 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
500g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:335019534130
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South East, United Kingdom
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i***h (2732)- Feedback left by buyer.
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Pleased with purchase A1
a***t (175)- Feedback left by buyer.
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Great condition, excellent seller
r***l (3639)- Feedback left by buyer.
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Probably a good rather than very good paperback copy as had oodles of pencil notes throughout (a school student's copy). Well packed and very fast delivery, as always. THANK YOU!
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