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Marketing Research 6/e-Peter M Chisnall
£3.71
ApproximatelyEUR 4.25
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowMarketing Research 6/e-Peter M Chisnall
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Located in: South East, United Kingdom
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eBay item number:335038122945
Item specifics
- Condition
- Book Title
- Marketing Research 6/e-Peter M Chisnall
- ISBN
- 9780077097516
About this product
Product Information
The new edition of this established and respected text provides a comprehensive yet concise introduction to the key concepts of Marketing Research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing resaerch, covering new devlopments in statistics software packages (SPSS). Taking on board the rapid changes in computerised research, new coverage of the Internet and email has been added to bring the text completely up-to date. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available at www.mcgraw-hill.co.uk/textbooks/chisnall.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077097516
eBay Product ID (ePID)
91228800
Product Key Features
Number of Pages
496 Pages
Publication Name
Marketing Research
Language
English
Subject
Marketing
Publication Year
2001
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
970 g
Item Width
188 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
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