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Service Management and Marketing: A Customer Relationship Manage
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eBay item number:335041099585
Item specifics
- Condition
- Book Title
- Service Management and Marketing: A Customer Relationship Manage
- ISBN
- 9780471720348
- EAN
- 9780471720348
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Service Management and Marketing: a Customer Relationship Management Approach
- Item Height
- 244mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 168mm
- Subject
- Management, Marketing, Business
- Item Weight
- 680g
- Number of Pages
- 404 Pages
About this product
Product Information
A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. CONTENTS: The Service and Relationship Imperative: Managing in Service Competition; Managing Customer Relationships: An Alternative Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship Quality; Quality Management in Services; Return on Services and Relationships; Managing the Augmented Service Offering; Principles of Service Management; Managing Service Productivity; Managing Marketing or Market-oriented Management; Managing Total Integrated Marketing Communication; Managing Brand Relationships and Image; Market-oriented Organization: Structure, Resources and Service Processes; Managing Internal Marketing; Managing Service Culture: The Internal Service Imperative; Conclusions.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471720348
eBay Product ID (ePID)
87749039
Product Key Features
Publication Name
Service Management and Marketing: a Customer Relationship Management Approach
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
404 Pages
Dimensions
Item Height
244mm
Item Width
168mm
Item Weight
680g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:335041099585
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South East, United Kingdom
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