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The One-Day Marketing Plan: Organizing and Completing a Plan tha
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eBay item number:335221215708
Item specifics
- Condition
- Book Title
- The One-Day Marketing Plan: Organizing and Completing a Plan tha
- ISBN
- 9780071395229
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The One-Day Marketing Plan
- Item Height
- 274mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 213mm
- Subject
- Marketing
- Item Weight
- 804g
- Number of Pages
- 344 Pages
About this product
Product Information
The One-Day Marketing Plan is a concise guide that breaks down the complex marketing planning process into ten critical steps that enable readers to develop a disciplined, precise, and effective marketing plan for today's competitive business environment. The book shows readers how to gather the needed information to develop an effective marketing plan for any business - from determining the target market for a product or service to detailing the target market's needs and wants, from analyzing the competition to formulating ways to fulfill customers' needs better than the competitors. Based upon the detailed, vigorous methodology offered in the highly successful How to Write a Successful Marketing Plan and The Successful Marketing Plan, authors Hiebing and Cooper prescribe a step-by-step action process for creating a marketing plan that works. By following this streamlined 10-step process, readers learn how to define key issues, answer questions correctly and make decisions as they: Examine their company's marketing background, the information base from which the plan will develop; Write an actual marketing plan, the program for achieving marketing goals; Execute the planned marketing actions, their company's actual interaction with the target market; Evaluate results, the bottom line profits from the marketing efforts generated; Text includes ample helpful checklists, forms, and actual marketing plan templates. This revised Third Edition will follow the revision of the master text, How to Write a Successful Marketing Plan and The Successful Marketing Plan. The text will be updated throughout. New information on Internet Media and Brand Positioning will be added. The inclusion of Internet media as a tactical marketing mix tool will permeate throughout the entire text. Case studies and examples will be updated, as well.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071395229
eBay Product ID (ePID)
90731673
Product Key Features
Publication Name
The One-Day Marketing Plan
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
344 Pages
Dimensions
Item Height
274mm
Item Width
213mm
Item Weight
804g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:335221215708
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