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Loose Leaf for Business Communication: Developing Leaders for a Networked World
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eBay item number:335270905922
Item specifics
- Condition
- Subject
- Networks
- Features
- Loose-Leaf
- Level
- Business
- ISBN
- 9781264109104
- Publication Year
- 2020
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Publication Name
- Loose Leaf for Business Communication: Developing Leaders for a Networked World
- Publisher
- Mcgraw-Hill Education
- Item Weight
- 36.9 Oz
- Number of Pages
- 608 Pages
About this product
Product Information
Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264109105
ISBN-13
9781264109104
eBay Product ID (ePID)
5050100373
Product Key Features
Publication Name
Loose Leaf for Business Communication: Developing Leaders for a Networked World
Format
Ringbound
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
608 Pages
Dimensions
Item Weight
36.9 Oz
Additional Product Features
Grade from
College Freshman
Grade to
College Graduate Student
Edition Number
4
Table of Content
Brief Contents Part 1 Introduction to Business Communication 1 Establishing Credibility Part 2 Principles of Interpersonal Communication 2 Interpersonal Communication and Emotional Intelligence 3 Team Communication and Difficult Conversations 4 Global Communication and Diversity Part 3 Principles for Business Messages 5 Creating Effective Business Messages 6 Improving Readability with Style and Design 7 Email and Other Traditional Tools for Business Communication 8 Social Media for Business Communication Part 4 Types of Business Messages 9 Routine Business Messages 10 Persuasive Messages 11 Bad-News Messages Part 5 Reports and Presentations 12 Research and Business Proposals and Planning for Business Reports 13 Completing Business Proposals and Business Reports 14 Planning Presentations 15 Delivering Presentations 16 Employment Communications Appendixes Appendix A Punctuation, Number Usage, and Grammar Appendix B Formatting for Letters and Memos Index Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®. Bonus Chapter Crisis Communications and Public Relations Messages Bonus Appendix Creating Proposals and Business Plans
Copyright Date
2021
Topic
Business Writing
Intended Audience
College Audience
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335270905922
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Postage and packaging | To | Service | Delivery*See Delivery notes |
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US $5.61 (approx EUR 5.25) | United States | Economy P&P (USPS Media MailTM) | Estimated between Tue, 7 May and Sat, 11 May to 43230 |
US $11.46 (approx EUR 10.73) | United States | Economy P&P (FedEx Ground Economy®) | Estimated between Mon, 6 May and Wed, 8 May to 43230 |
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