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BRANDED BODIES, RHETORIC, AND THE NEOLIBERAL NATION-STATE By Jennifer Wingard
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- Buy it nowBRANDED BODIES, RHETORIC, AND THE NEOLIBERAL NATION-STATE By Jennifer Wingard
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eBay item number:335345010825
Item specifics
- Condition
- ISBN-10
- 0739180207
- Book Title
- Branded Bodies, Rhetoric, and the Neoliberal Nation-State
- ISBN
- 9780739180204
- Publication Name
- Branded Bodies, Rhetoric, and the Neoliberal Nation-State
- Item Length
- 9.3in
- Publisher
- Lexington Books/Fortress Academic
- Series
- Cultural Studies/Pedagogy/Activism Ser.
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.7in
- Item Width
- 6.2in
- Item Weight
- 13.8 Oz
- Number of Pages
- 162 Pages
About this product
Product Information
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state.
Product Identifiers
Publisher
Lexington Books/Fortress Academic
ISBN-10
0739180207
ISBN-13
9780739180204
eBay Product ID (ePID)
150626405
Product Key Features
Publication Name
Branded Bodies, Rhetoric, and the Neoliberal Nation-State
Format
Hardcover
Language
English
Series
Cultural Studies/Pedagogy/Activism Ser.
Publication Year
2012
Type
Textbook
Number of Pages
162 Pages
Dimensions
Item Length
9.3in
Item Height
0.7in
Item Width
6.2in
Item Weight
13.8 Oz
Additional Product Features
Lc Classification Number
Gt495.W56 2013
Reviews
Jennifer Wingard's book is a must read for anyone who takes seriously that words have material power. More to the point, Wingard's book pushes readers to see how rhetorics that circulate in an era of neoliberal global capital directly affect people and their place in the nation-state. Through thoughtful and cogent rhetorical analyses of US legislation, she lucidly shows how rhetorics have both political and, most importantly, visceral consequences. Branded Bodies offers a clear intervention into the rhetorical processes that demarcate those who matter and those who fall outside the purview of US neoliberal values in a moment of contemporary globalization., Jennifer Wingard has given us a powerful concept to think about the ways commodity logic has invaded national discourse. Her analysis of neo-liberal rhetoric is persuasively grounded in telling examples of gay and lesbian, immigrant, enemy combatant, and worker 'branded bodies' and of the material forces driving their circulation. Anyone interested in a smart account of the insidious and seductive culture of control should read this book., [T]his book is useful for explaining the processes through which individuals and groups are dehumanized. At times I found this book infuriating, which illustrates the power with whichWingard demonstrates the injustice of many of these brands. Those interested in social movements, political communication, and GLBT and immigrant issues will find this book useful.
Table of Content
AcknowledgmentsPreface: Branding Bodies: Assembling Affective Responses The Work of Branding BodiesChapter One: Othering and Branding: Assembling Neoliberal IdentitiesWhy Branding?Neoliberalism as Exception: The Private Made PublicFrom Other-others to Brands: Commodifying BodiesAffective Branding: Bodies Dissolve into the Nation-StateRhetorical Assemblage The work of Branding BodiesChapter Two: Branding the Family: U.S. Protectionsism as the Tie that BindsBranding the Nation: It's All in the FamilyThe Good Citizen/The Good FamilyBranding of Protection: The Law of the FamilyMediating the Family: An Equal Opportunity BrandFamilies, Communities, and Nations: The Intensity of Post-9/11 DiscourseChapter Three: (Dis)Embodying Protection: Branding in the ICE AgeThe Right to Assemblage: Laura's Phone CallAssembling the "War on Terror": Post-9/11's Branding of TerrorAssembling Protection: The Development of ICEAssembling the Nation: Complicating the Citizen/Non-citizen DivideAssembling Consumers: Selling ICE as the Brand of ProtectionChapter Four: "José Padilla" and "Osama Bin Laden": Material Consequences of Branding Bodies Terrorism, José Padilla, and Osama bin Laden: Or How We Lost Our HumanityPadilla: (Dis)Assembling the ThreatRacial Profiling: Defining Enemy CombatantsOsama bin Laden: The Face of a MovementThe Assassination of Osama bin Laden by the Coward U.S. ProtectionismBare Life: The Neoliberal Nation-State is Neither Gone nor ForgottenChapter Five: From Branding to Bodies: (Re)Assembling the WorkerBranding the Worker: Labor in Neoliberal TimesWhy the Worker Works: The Privatization of Public ServiceWorker as Mobilized Body: How GLBT Bodies Became Workers in a Post-DOMA WorldWorker as "Good" Family: Defining Citizenship and Humanity through Work Working an Issue: The Worker as Transnational ActorAssembling Bodies: A Call for Rhetorical ActionBibliography/ReferencesIndex
Copyright Date
2013
Target Audience
Scholarly & Professional
Topic
Communication Studies, Political Economy, Rhetoric, Anthropology / Cultural & Social, Political Ideologies / Conservatism & Liberalism
Lccn
2012-043571
Dewey Decimal
306.4
Dewey Edition
23
Genre
Language Arts & Disciplines, Social Science, Political Science
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