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The Ultimate Question : Driving Good Profits and True Growth by Fred F....
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Ended: 29 Apr, 2024 03:11:44 BST
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Located in: Miami, Florida, United States
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Estimated between Thu, 9 May and Tue, 14 May to 43230
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Registered as private seller, so consumer rights stemming from EU consumer protection law do not apply. eBay Money Back Guarantee still applies to most purchases.
Seller assumes all responsibility for this listing.
eBay item number:335360298809
Item specifics
- Condition
- ISBN
- 9781929494958
- Publication Year
- 2011
- Format
- Compact Disc
- Language
- English
- Book Title
- Ultimate Question : Driving Good Profits and True Growth
- Item Height
- 1in
- Item Length
- 5.6in
- Publisher
- Franklin Covey Company
- Genre
- Self-Help, Business & Economics
- Topic
- General
- Item Width
- 5in
- Item Weight
- 8.4 Oz
About this product
Product Information
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out the employees and alienate customers. They undermine growth by creating legions of detractors--customers who sully the firm's reputation and switch to competitors at the earliest opportunity. Now loyalty expert Fred Reichheld shows how to reverse the equation, turning customers into promoters who generate good profits and true, sustainable growth. The key: one simple question--Would you recommend us to a friend?--that allows companies to track promoters and detractors and produces a clear measure of an organization's performance in its customers' eyes. Analysis shows that on average, increasing the Net Promoter Score (NPS) by a dozen points versus competitors can double a company's growth rate. While easy to grasp, this metric represents a radical change in the way companies manage customer relationships and organize for growth. Rather than relying on notoriously ineffective customer satisfaction surveys, companies can use NPS to measure customer relationships as rigorously as they now measure profits. What's more, NPS finally enables CEOs to hold employees accountable for treating customers right. It clarifies the link between the quality of a company's customer relationships and its growth prospects. Based on extensive research and rich with vivid examples of organizations that have pioneered NPS in practice, The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad; Measure NPS and benchmark performance against world-class standards; Quantify the economic value generated by customer word of mouth; Assign accountability for improving customer relationships; Identify core customers and set priorities for strategic investments; Move customers beyond mere "satisfaction" to true loyalty; Create communications of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.
Product Identifiers
Publisher
Franklin Covey Company
ISBN-10
1929494955
ISBN-13
9781929494958
eBay Product ID (ePID)
53560515
Product Key Features
Book Title
Ultimate Question : Driving Good Profits and True Growth
Format
Compact Disc
Language
English
Topic
General
Publication Year
2011
Genre
Self-Help, Business & Economics
Dimensions
Item Length
5.6in
Item Height
1in
Item Width
5in
Item Weight
8.4 Oz
Additional Product Features
Number of Volumes
5 Vols.
Edition Description
Abridged Edition,Unabridged Edition
Copyright Date
2011
Target Audience
Trade
Dewey Decimal
658.15/54
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335360298809
Postage and packaging
Item location:
Miami, Florida, United States
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Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
Postage and packaging | To | Service | Delivery*See Delivery notes |
---|---|---|---|
US $4.13 (approx EUR 3.84) | United States | Economy P&P (USPS Media MailTM) | Estimated between Thu, 9 May and Tue, 14 May to 43230 |
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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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