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Content Marketing Strategies For Dummies - Paperback NEW Stephanie Diamo 2016-02
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Item specifics
- Condition
- Weight
- 1181grams
- Subjects
- Business, Finance & Law, E-Commerce, E-busines
- Pages
- 384
- Size
- 18.7 x 2 x 23.6 cm
- Book Title
- Content Marketing Strategies For Dummies
- Publication Date
- 08/02/2016
- ISBN
- 9781119154549
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Content Marketing Strategies for Dummies
- Item Height
- 239mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 192mm
- Subject
- Marketing, Business
- Item Weight
- 554g
- Number of Pages
- 408 Pages
About this product
Product Information
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now?especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119154549
eBay Product ID (ePID)
225863745
Product Key Features
Publication Name
Content Marketing Strategies for Dummies
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
239mm
Item Width
192mm
Item Weight
554g
Additional Product Features
Country/Region of Manufacture
United States
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Charlies Chapters Ltd
Charles Sword
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