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Risk Issues and Crisis Management in Public Relations: - Paperback NEW Regester
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Located in: PR9 8QH Southport UK, United Kingdom
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eBay item number:354277606388
Item specifics
- Condition
- Weight
- 505grams
- Subjects
- Business, Finance & Law
- Pages
- 256
- Topic
- Business
- Book Title
- Risk Issues and Crisis Management in Public Relations: A Caseboo
- Publication Date
- 06/01/2008
- ISBN
- 9780749451073
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Risk Issues and Crisis Management in Public Relations: a Casebook of Best Practice
- Item Height
- 235mm
- Publisher
- Kogan Page LTD
- Item Width
- 160mm
- Subject
- Management, Marketing
- Item Weight
- 410g
- Number of Pages
- 264 Pages
About this product
Product Information
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749451073
eBay Product ID (ePID)
86557681
Product Key Features
Publication Name
Risk Issues and Crisis Management in Public Relations: a Casebook of Best Practice
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2008
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
235mm
Item Width
160mm
Item Weight
410g
Additional Product Features
Series Title
Pr in Practice
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Trade registration number:
- 06386895
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06386895
Seller assumes all responsibility for this listing.
eBay item number:354277606388
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