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Market Your Way to Growth: 8 Ways to Win - HardBack NEW Kotler, Philip 2013-01-0 - Picture 1 of 2
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Market Your Way to Growth: 8 Ways to Win - HardBack NEW Kotler, Philip 2013-01-0

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£16.58
ApproximatelyEUR 19.90
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Located in: PR9 8QH Southport UK, United Kingdom
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eBay item number:354277634693
Last updated on 19 Sep, 2024 19:13:44 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Weight
472grams
Subjects
Business, Finance & Law, Management, , ,
Pages
24
Size
15 x 2 x 25 cm
Book Title
Market Your Way to Growth: 8 Ways to Win
Publication Date
09/01/2013
ISBN
9781118496404
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Market Your Way to Growth: 8 Ways to Win
Item Height
238 mm
Author
Philip Kotler, Milton Kotler
Publisher
John Wiley & Sons INC International Concepts
Subject
Marketing
Item Weight
398 g
Item Width
160 mm
Number of Pages
240 Pages

About this product

Product Information

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118496404
eBay Product ID (ePID)
138558681

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Market Your Way to Growth: 8 Ways to Win
Publication Year
2013
Subject
Marketing
Type
Textbook
Author
Philip Kotler, Milton Kotler
Format
Hardcover

Dimensions

Item Height
238 mm
Item Weight
398 g
Item Width
160 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Philip Kotler, Milton Kotler

Item description from the seller

Business seller information

Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
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:liamEku.oc.sretpahcseilrahc@skoobwontiyub
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Value added tax number:
  • GB 920245361
Trade registration number:
  • 06386895
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CRN Number:
  • 06386895
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