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Cold War on the Home Front: The Soft Power of Midcentury Design, Castillo, Greg,
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“HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text ”... Read moreAbout condition
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- Buy it nowCold War on the Home Front: The Soft Power of Midcentury Design, Castillo, Greg,
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eBay item number:354391790036
Item specifics
- Condition
- Good
- Seller notes
- ISBN
- 9780816646913
- Book Title
- Cold War on the Home Front : the Soft Power of Midcentury Design
- Publisher
- University of Minnesota Press
- Item Length
- 9 in
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.5 in
- Genre
- Architecture, Business & Economics, History, Political Science
- Topic
- Consumer Behavior, United States / 20th Century, Political Ideologies / Communism, Post-Communism & Socialism, History / Contemporary (1945-), Propaganda
- Item Weight
- 0 Oz
- Item Width
- 7 in
- Number of Pages
- 304 Pages
About this product
Product Information
Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front , this debate and the American National Exhibition itself were, in fact, the culmination of a decade-long ideological battle fought with refrigerators, televisions, living room suites, and prefab homes. The first in-depth history of how domestic environments were exploited to promote the superiority of either capitalism or socialism on both sides of the Iron Curtain, Cold War on the Home Front reveals the tactics used by the American government to seduce citizens of the Soviet bloc with state-of-the-art consumer goods and the reactions of the Communist Party. Beginning in 1950, the U.S. State Department sponsored home expositions in West Berlin that were specifically designed to attract residents of East Berlin, featuring dream homes with modernist furnishings that presented an idealized vision of the lifestyle enjoyed by the consumer-citizen in the West. In response, Party authorities in East Germany staged socialist home expositions intended to evoke the domestic ideal of a cultured proletariat. Castillo closely follows the course of this escalating rivalry between competing consumer cultures through the 1950s, concluding that the Soviet bloc's inability to make good on the claim that it could emulate goods and living standards offered by the West was a contributing factor in communism's eventual demise. Using a mosaic of sources ranging from recently declassified government documents to homemaking journals and popular fiction, Cold War on the Home Front contributes an engaging new perspective on midcentury modernist style and its political uses at the dawn of the cold war.
Product Identifiers
Publisher
University of Minnesota Press
ISBN-10
0816646910
ISBN-13
9780816646913
eBay Product ID (ePID)
73567409
Product Key Features
Book Title
Cold War on the Home Front : the Soft Power of Midcentury Design
Number of Pages
304 Pages
Language
English
Publication Year
2010
Topic
Consumer Behavior, United States / 20th Century, Political Ideologies / Communism, Post-Communism & Socialism, History / Contemporary (1945-), Propaganda
Illustrator
Yes
Genre
Architecture, Business & Economics, History, Political Science
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
0 Oz
Item Length
9 in
Item Width
7 in
Additional Product Features
Dewey Edition
22
Lccn
2009-036239
Target Audience
Trade
Dewey Decimal
339.4/709045
Lc Classification Number
Hf1040.8.C37 2010
Table of Content
Introduction: Domesticity as a Weapon 1. Household Affluence and Its Discontents 2. Cultural Revolutions in Tandem 3. Better Living Through Modernism 4. Stalinsim by Design 5. People's Capitalism and Capitalism's People 6. The Trojan House Goes East 7. Consuming Socialism Epilogue: Critical Masses Notes Index
Copyright Date
2010
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:354391790036
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Harrisburg, Pennsylvania, United States
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Looks like an old stock book with no markings. Quick shipping.
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