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Social Marketing - 9780789017178
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£22.56 (approx EUR 26.28) Express Delivery to United States via eBay's Global Shipping Programme. See detailsfor postage
Located in: Aldershot, United Kingdom
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Estimated between Wed, 29 May and Thu, 6 Jun to 43230
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- 99.2% positive Feedback
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eBay item number:354875143458
Item specifics
- Condition
- Book Title
- Social Marketing
- ISBN
- 9780789017178
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Social Marketing
- Publisher
- Taylor & Francis INC International Concepts
- Subject
- Marketing
- Item Weight
- 159g
- Number of Pages
- 104 Pages
About this product
Product Information
American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the how and why of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ambush advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the darker side of globalisation and liberalization, and more!
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780789017178
eBay Product ID (ePID)
87897148
Product Key Features
Publication Name
Social Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
104 Pages
Dimensions
Item Weight
159g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Value added tax number:
- GB 976952259
Trade registration number:
- 06687355
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:354875143458
Postage and packaging
Item location:
Aldershot, United Kingdom
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Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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£22.56 (approx EUR 26.28) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Wed, 29 May and Thu, 6 Jun to 43230 |
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Returns policy
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Seller Feedback (508,271)
a***m (235)- Feedback left by buyer.
Past month
Verified purchase
Excellent product
o***y (1584)- Feedback left by buyer.
Past month
Verified purchase
Excellent. New hardback as described, very well packaged in cardboard book mailer, inside another larger cardboard mailer, inside a membrane polybag. Delivered by Yodel in 3 days. Thanks very much. ★★★★★
i***h (31)- Feedback left by buyer.
Past month
Verified purchase
Love the book. However I am upset that the pages in the corners came bent… especially for a “new” product
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