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Hospitality Sales and Marketing : An Evolutionary Journey With Howard Feierta...
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- 96.8% positive Feedback
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eBay item number:354955552704
Item specifics
- Condition
- Book Title
- Hospitality Sales and Marketing : An Evolutionary Journey With Ho
- ISBN
- 9781771887892
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hospitality Sales and Marketing
- Item Height
- 1.7in
- Item Length
- 9.3in
- Publisher
- Apple Academic Press, Incorporated
- Item Width
- 7.6in
- Item Weight
- 52.7 Oz
- Number of Pages
- 684 Pages
About this product
Product Information
Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
Product Identifiers
Publisher
Apple Academic Press, Incorporated
ISBN-10
1771887893
ISBN-13
9781771887892
eBay Product ID (ePID)
8038484855
Product Key Features
Publication Name
Hospitality Sales and Marketing
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
684 Pages
Dimensions
Item Length
9.3in
Item Height
1.7in
Item Width
7.6in
Item Weight
52.7 Oz
Additional Product Features
Lc Classification Number
Tx911.3.M3f454 2019
Reviews
"This collection of 'Sales Clinic' columns provides an eye-opening account from one of the industry's true leaders, defining how we operated and how it has evolved over the years. In compiling his many instructive 'Sales Clinic' columns, which Howard Feiertag contributed to Hotel Management magazine over a period of 35 years, he has created a real-life narrative of the evolution of hotel sales. Reflecting on earlier years when Howard and I conducted sales calls for our own hotel properties, I find it truly amazing how this business and its professional practices have evolved. For instance, Howard's first article in January 1980 noted that sales people needed a car and should know how to type. In those days, of course, we communicated with clients and prospects much differently than today--by letter, in person or with a phone call. While many of the time-tested practices for sales engagement remain the same, there's no question the process has vastly advanced. Having a record of this development is both constructive and valuable." -- Roger J. Dow, President and CEO, U.S. Travel Association "When Howard Feiertag called me in 1979 to lament what he perceived as a lack of focus on sales topics in, Hotel & Motel Management he modeled the best behavior of a hotel sales professional. He was well informed, cordial, respectful, and direct. He identified a need to be filled, and in his own gracious way, asked for the order. How could I have done anything other than give him an opportunity to pen an article for the magazine? Howard's first column, published in 1980, wa sso well received that I hired him to be a regular contributor. Little did I know that he would retain his column, despite multiple management and ownership changes, 35 years later. His longevity with the magazine is a testament to the wisdom of his words. Imagine how many sales professionals have gained knowledge and received career guidance through Howard's sage insight and advice. This compilation of Howard's work assures its legacy and illuminates the timeless tenets of hospitality." -- From the Foreword by Mary Gendron, Former Editor of Hotel Motel Management (now called Hotel Management "I have the great fortune to get to spend every work day with this living legend in the hospitality industry. Now readers can get a taste of what that's like through this compilation of Howard Feiertag's sales clinic columns posted in Hotel Magazine over an incredible 35 years. The collection is a tangible representation of the history of hotel and meetings sales and the embodiment of 'the more things change the more things stay the same.' As Howard is fond of saying, despite vast changes in technology, the overall hospitality market, and the global marketplace, providing excellent service to people is still at the core of what we do in the hospitality and tourism business. Crack open this book and take advantage of a lifetime of wisdom and advice!" --Nancy Gard McGehee, Professor and Department Head, Howard Feiertag Department of Hospitality and Tourism Management, Virginia Tech
Table of Content
1. General Managers' Involvement with Sales 2. Managing Salespeople Requires Daily, Weekly Reviews 3. The Working of a Hotel Property Sales Operation 4. Techniques for Increasing Sales 5. Working with the Group Markets 6. The Travel Agent and Leisure Travel Market 7. Sales Planning and Sales Calls 8. Hospitality Sales Training 9. The Negotiation Process in Sales 10. Attributes of Successful Sales Persons 11. Helpful Tips for Hotel Sales Staff 12. Action Plans for Marketing and Sales 13. Working on Contracts for Groups 14. Everyone at a Property Is Involved In Sales 15. A Professional Approach to Hospitality Sales along with Networking 16. Understanding the Features of Your Product, Especially F&B 17. HR in Connection with Sales Staff Employment
Copyright Date
2020
Target Audience
College Audience
Topic
Industries / Hospitality, Travel & Tourism, General, Sales & Selling / General
Lccn
2019-007137
Dewey Decimal
338.4791068
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Science
Item description from the seller
Business seller information
Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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eBay item number:354955552704
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