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Foundations of Marketing [MindTap Course List]

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
ISBN
9780357129463
Publication Name
Foundations of Marketing
Item Length
10.9in
Publisher
Cengage Learning
Series
Mindtap Course List Ser.
Publication Year
2021
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
O. C. Ferrell, William M. Pride
Features
Revised
Item Width
8.5in
Item Weight
43.2 Oz
Number of Pages
592 Pages

About this product

Product Information

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrells FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357129466
ISBN-13
9780357129463
eBay Product ID (ePID)
5038299511

Product Key Features

Author
O. C. Ferrell, William M. Pride
Publication Name
Foundations of Marketing
Format
Trade Paperback
Language
English
Features
Revised
Series
Mindtap Course List Ser.
Publication Year
2021
Type
Textbook
Number of Pages
592 Pages

Dimensions

Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
43.2 Oz

Additional Product Features

Lc Classification Number
Hf5415
Edition Description
Revised Edition
Edition Number
9
Table of Content
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Analytics.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Appendix A: Financial Analysis in Marketing.Appendix B: Sample Marketing Plan.Appendix C: Careers in Marketing.
Copyright Date
2022
Topic
Marketing / General, Commerce, General
Lccn
2022-439378
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Goodwill Industries of Orange County
Ted Mollenkramer
410 N Fairview St
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United States
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