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Crystallizing Public Opinion, Paperback by Bernays, Edward L., Like New Used,...
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- Buy it nowCrystallizing Public Opinion, Paperback by Bernays, Edward L., Like New Used,...
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Located in: Jessup, Maryland, United States
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eBay item number:362879392945
Item specifics
- Condition
- ISBN
- 9780486836584
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Book Title
- Crystallizing Public Opinion
- Publisher
- Dover Publications, Incorporated
- Genre
- Psychology, Business & Economics, Social Science
- Item Length
- 8 in
- Topic
- Public Relations, Sociology / General, Social Psychology
- Item Weight
- 5.5 Oz
- Item Width
- 5 in
- Number of Pages
- 208 Pages
About this product
Product Information
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
Product Identifiers
Publisher
Dover Publications, Incorporated
ISBN-10
0486836584
ISBN-13
9780486836584
eBay Product ID (ePID)
9038301476
Product Key Features
Book Title
Crystallizing Public Opinion
Number of Pages
208 Pages
Language
English
Topic
Public Relations, Sociology / General, Social Psychology
Publication Year
2019
Genre
Psychology, Business & Economics, Social Science
Format
Trade Paperback
Dimensions
Item Weight
5.5 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Dewey Edition
23
Lccn
2019-016993
Target Audience
Trade
Dewey Decimal
302
Lc Classification Number
Hm1236.B47 2019
Table of Content
Part I: Scope and Functions I. The Scope of the Public Relations Counsel II. The Public Relations Counsel; The Increased and Increasing Importance of the Profession III. The Function of a Special Pleader Part II: The Group and Herd I. What Constitutes Public Opinion II. Is Public Opinion Stubborn or Malleable? III. The Interaction of Public Opinion with the Forces that Help Make It IV. The Power of Interacting Forces that Go to Make up Public Opinion V. An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel VI. The Group and Herd are the Basic Mechanisms of Public Change VII. The Application of these Principles Part III: Technique and Method I. The Public Can be Reached Only Through Established Mediums of Communication II. The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions, and the Flexibility of Human Nature are All Aids to the Counsel of Public Relations III. An Outlining of Methods Practicable in Modifying the Point of View of a Group Part IV: Ethical Relations I. A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel II. His Obligation to the Public as a Special Pleader
Copyright Date
2019
Item description from the seller
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Expert Trading Limited
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eBay item number:362879392945
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Item location:
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