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Guerrilla Marketing, 4th Edition by Jay Conrad Levinson: Used
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Item specifics
- Condition
- Book Title
- Guerrilla Marketing, 4th Edition
- Publication Date
- 2007-05-01
- ISBN
- 0618785914
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0618785914
ISBN-13
9780618785919
eBay Product ID (ePID)
57048633
Product Key Features
Number of Pages
384 Pages
Publication Name
Guerrilla Marketing, 4th Edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Language
English
Publication Year
2007
Subject
Marketing / General, General, Small Business, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
14 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
4
LCCN
2006-033833
Dewey Edition
22
Dewey Decimal
658.8
Intended Audience
Trade
Table Of Content
Introduction xi Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83 Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97 Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161 Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283 Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332 The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index
Synopsis
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf., When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf., NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.
LC Classification Number
HF5415.L477 2007
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AlibrisBooks
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Seller Feedback (547,217)
- r***g (242)- Feedback left by buyer.Past monthVerified purchaseBook was "nearly new" and "as described" in listing. The advertised price was fair and a good value. Unfortunately, the seller's shipping partner was very slow to get the book packaged and shipped. Shipping took too long, and the tracking info gave no reliable info on shipping date, time in transit or expected delivery. Seller did everything right, but their shipping partner needs improvement. I recommend this seller to other eBay buyers....... just make sure you're okay with the shipping terms.
- e***u (283)- Feedback left by buyer.Past monthVerified purchaseThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (#405155037686)
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Seller Feedback (547,217)
- r***g (242)- Feedback left by buyer.Past monthVerified purchaseBook was "nearly new" and "as described" in listing. The advertised price was fair and a good value. Unfortunately, the seller's shipping partner was very slow to get the book packaged and shipped. Shipping took too long, and the tracking info gave no reliable info on shipping date, time in transit or expected delivery. Seller did everything right, but their shipping partner needs improvement. I recommend this seller to other eBay buyers....... just make sure you're okay with the shipping terms.
- e***u (283)- Feedback left by buyer.Past monthVerified purchaseThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (#405155037686)