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Marketing for Health Services: A Framework for Communications
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- Buy it nowMarketing for Health Services: A Framework for Communications, Evaluation and To
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Located in: Rossendale, United Kingdom
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eBay item number:364128933648
Item specifics
- Condition
- Good
- Seller notes
- “A tan to the pages”
- Book Title
- Marketing for Health Services: A Framework for Com
- ISBN
- 9780335154289
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
- Item Height
- 229mm
- Publisher
- Open University Press
- Item Width
- 152mm
- Subject
- Healthcare System, Marketing
- Number of Pages
- 192 Pages
About this product
Product Information
Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through internal markets leading the NHS to adopt business and commercial practices - including marketing. This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for selling NHS services to consumers, the book shows that it involves much more, explaining how accreditation, clinical audit, communications, insectoral planning, health promotion and quality assurance can be developed and co-ordinated through NHS marketing activity. The book relates all these activities to service contracting and shows how NHS marketing differs for Health Authorities, Self-Governing Trusts and directly-managed NHS services. Many of the issues explained by the book are also relevant to other welfare services provided free at the point of use or through an internal market , such as local authority social services. The book will also be of interest to health service professionals, managers and students of health policy, management and marketing.
Product Identifiers
Publisher
Open University Press
ISBN-13
9780335154289
eBay Product ID (ePID)
86755931
Product Key Features
Publication Name
Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
Format
Hardcover
Language
English
Subject
Healthcare System, Marketing
Publication Year
1990
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Value added tax number:
- GB 901578627
Trade registration number:
- 07693718
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eBay item number:364128933648
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